Quiz Griz Scales to $20M+ in Media Spend with AI-Driven Optimization

Key Results at a Glance

$20M+ in media spend successfully managed
4 major ad platforms optimized
2023: Long-term partnership established

Introduction

Quiz Griz, a quiz site, partnered with Conversion Collective to take their performance marketing to the next level. As their Agency of Record since 2023, we developed and executed a data-driven media buying strategy across Facebook, Google, Taboola, and Tiktok, leveraging AI-driven automation and creative optimization to scale efficiently.

The Challenge

Quiz Griz needed a scalable, hands-off solution to:

Manage and optimize campaigns across multiple ad platforms
Maintain consistent ROI while rapidly increasing ad spend
Continuously generate high-performing creative assets
Improve customer lifetime value (LTV) through optimized email marketing

The Solution

To address these challenges, Conversion Collective implemented a full-funnel strategy that included:

AI-Powered Creative: Generation and testing of UGC and display ads
Cross-Platform Media Buying: Data-driven optimization of campaigns across Facebook, Google, Taboola, and Twitter
LTV-Focused Email Marketing: Development of advanced lifetime value models to maximize long-term revenue
Automated Performance Tracking: Integrated reporting and insights across all platforms for real-time decision-making

The Results

By leveraging AI-driven automation and strategic campaign management, we helped Quiz Griz achieve:

$20M+ in media spend managed efficiently
Scalable, hands-off campaign management with performance-driven optimizations
Higher customer LTV through enhanced email marketing strategies
Consistent creative performance via AI-powered testing and iteration